Running a successful business in 2015 means having a great product and superior customer service and care. To do that, you need more than good quality control and company policies, though – you need the best talent in your industry.
Of course, so does your competition.
Every business owner in the world wants to find and retain the very best talent in their field, but how can you not only attract them but also keep them and maintain their loyalty?
Don’t Settle for Mediocre Employees
First of all, whether you’re running a startup or an established company, you should never settle for employees who don’t really impress you in interviews. If you hire mediocre employees, you’re going to get mediocre performance. Then your company will get a reputation for being, well, mediocre.
The best of the best won’t want to interview with you, and you’ll be stuck with the same crop of average or below-average talent to choose from. So, even if the hunt for new staff takes a bit longer, it’s always worth it to insist on talent that knocks your socks off.
Prioritize Your Employees
According to famed entrepreneur and billionaire, Sir Richard Branson, “If you take care of your employees they will take care of your business.”
Essentially, if you put your employees first and show them that they have your support in all of their endeavors, then they will put in the extra effort it takes to show your customers the best care and service possible.
You can do this by maintaining an “open door” policy with your employees and letting them know that they can always come to you if they have recommendations or problems. If issues arise, work with your employees to maintain a positive company culture and to show them that they are your highest priority.
Show Gratitude and Appreciation
You can also build employee loyalty by showing gratitude and appreciation. When one of your staff members goes above and beyond, don’t hesitate to publicly show them that you appreciate their work. This can be as simple as a pat on the back, or you can choose to give incentives and/or bonuses for employees who really go the extra mile.
One thing to avoid, though, is punishing employees for a perceived lack of performance. If one of your employees is not performing up to the level you expect, handle it privately and positively. Find out what’s causing the issue and how you can help your employee fix it.
This will show that you care about your employees, and it will encourage better performance much more than any punishment. As the old saying goes, you’ll attract more flies with honey than vinegar.
When you treat your employees with respect and show them that you care about them and their job satisfaction, your business will gain a reputation for being a place where people want to work.
Soon you’ll have the top talent in your industry seeking you out, and if you continue with this philosophy you’ll have no problem retaining them.